to brand design
Your brand is so much more than your logo, it's how people talk about your business when you're not there. Essentially it's something you can influence, but can't directly control. But when most people use the word 'brand' what they mean is actually 'corporate identity', i.e all the stuff you actually CAN control: the look and tone of all your marketing materials.
Successful logo design occurs when the client and the graphic designer collaborate effectively, and this means asking the right questions.
In short, no. Whilst brand guides should be comprehensive, they must also be simple, flexible, and collaborative so your brand has the space it needs to grow and flourish.
For your business to be successful, you need to create emotional connections with your target audience through your messaging, marketing, and engagement.
Every business is different and will have diverse needs. Plus, designers do not all work in the same way and sometimes it can be the client who delays the process as well..
Branding is not a static, or one-off process. It should be viewed as a work in progress, fluid and never finished. Over time, your business will grow, change and transform and the same is true of your branding
For more information on branding…