Our guides
to logo design
A high-quality logo is a key part of your corporate identity and is a cornerstone of building a successful visual brand, but what are the requirements of a proper logo? Whether you are planning on creating your own or looking to source a designer to help, we think you'll find these articles useful.
Are logo guidelines important?
Having logo guidelines in place means you can have control over the way other people use your logo, ensuring its visual appearance is always consistent, recognisable and of the highest standard regardless of the type of media being used.
5 reasons why you need a logo
A logo is a unique and well-designed graphic, emblem, shape or symbol, which is made up of text, images and colours that helps to…
What’s the main purpose of a logo?
The purpose of a logo is to identify your business, differentiate it from your competitors and encourage people to engage…
Top tips for creating a memorable new logo
The secret to creating a memorable new logo is to ensure that it conveys the business’s intended messaging in an easy-to-understand and readable way.
What file format should your logo be?
Once you’ve signed off on your new logo design it’s important you make sure your graphic designer supplies it to you in three different file formats
How long does it take to design a new logo?
Typically, the logo design process takes between 4 and 6 weeks. But this is dependent upon a lot of factors…
10 questions to ask when designing a logo
Successful logo design occurs when the client and the graphic designer collaborate effectively, and this means asking the right questions.
For more information on logo design…