Zoom: Taking video

conferencing further


Prior to the Covid-19 pandemic, many of you may not have heard about Zoom – the scalable video conferencing app. But now, given the extraordinary circumstances that we find ourselves in, Zoom is something that is used frequently, and rightly so. To put it succinctly, it is literally transforming our communications. I

If it’s good enough for the Government’s daily briefings and the first episode of Have I Got News for You’s latest series, then you will find that it’s perfect for you to keep in touch with your clients, colleagues, friends and of course it comes into its own for online networking too.

It's a great tool, but like any visual app, there is some etiquette that you need to adhere to in order to get the best experience possible


We have been fans of this app for several years, but recently have been using it far more. As members of a regional networking group, our meetings have taken full advantage of this innovative technology, which works well even in low-bandwidth environments, enabling you to connect, collaborate and work with agility. But its main benefits are:

Easy to set up, use, and manage

Flexible – from 1 to 100 participants

Single platform for meetings, phone, webinars and chat

Simple connectivity via desktop browsers, conference rooms and mobile devices

Good value and return on investment

However, given its accelerated use, there have been news stories focusing on its security and encryption, with breaches being reported. We are not sure whether any of this noise is true but recently we did have someone hack (Zoombombing) one of our networking meetings. They were quickly removed but it does make you wonder if there is any truth in the rumours. Also, social media has been alive with all kinds of Zoom mishaps, namely someone going to the toilet, having dubious things happening behind them and of course wearing inappropriate clothing.


Zoom is a great tool, but like any visual app, there is some etiquette that you need to adhere to in order to get the best experience possible. Here are our top tips:

Have the right light

Mute yourself when not speaking – especially if you are in a noisy environment

Wear work-appropriate clothingvoluptatem accusantium doloremque audantium, totam rem aperiam, eaque ipsa

Frame the camera correctly – you could think about having a branded background

Don’t wander around, stay in one place

Of course, there are other video conferencing apps to choose from, but we like the functionality and reliability of Zoom. Give it a go and see what you think?

If you like these tools and apps we can send future ones straight to your inbox…

Scroll to Top