Given that we live and breathe our businesses daily it is simply too easy to fall into the trap of thinking that everyone is as familiar with our brands as we are. A key tenet of good branding is ‘consistency’ and when done correctly this can mean that you start to worry that you might be overdoing it with the messages you generate through all your marketing channels. But it is important to remember that most of our emails are not opened, (and of those that are, most are not read in detail).
Similarly our leaflets and brochures are not religiously read from cover to cover, not all our introductions at network meetings are listened to intently, not everyone will have visited our website recently (or at all, or read through every page on it), not everyone will read this blog, our adverts and roller banners will be glanced at by some, studied by a few, but mostly ignored or forgotten, and so it goes on. But that is precisely why we need consistency – because the person who doesn’t notice your advert today, may notice it next month, or months from now and when they do they will start to notice it more often and your brand will become more recognisable to them.
Equally, it is easy to assume that you ‘know’ what your customers’ attitudes towards your industry are, or what their concerns are, or even how much they understand about it when in reality we could be very far wide of the mark. That is why we have developed a short, anonymous survey to gauge whether some of our own preconceptions are at all accurate. The results of this ongoing survey will be used to inspire fresh, relevant content that can help you, such as how-to articles and videos, future blogs and social media posts.
It would be great if you could take just a couple of minutes out of your day to fill out this questionnaire – it would help us to be able to help you more!