New Year…

Fresh Start?


Mark Coster

Founder of Pixooma

Congratulations, you’ve made it through Christmas, hopefully enjoyed a break and are now faced with a blank canvas for 2023. Sometimes after a holiday it’s difficult to get back into the swing of things and focus on work again. But if you have big plans and want to see them happen, it’s vital to get yourself in the right headspace. 

That’s why it’s important to think about what type of year you want and what you can do to try to influence events, so you get the outcomes you want for yourself and/or your businesses?

Many experts say the reasons [why our resolutions fail] is because generally they focus on us trying to give something up – food, drink, watching too much TV, rather than starting something new.

Increase your chances of success

Traditionally January not only marks the beginning of a calendar year, but it’s also the time to make, and more importantly try to stick to, some resolutions. Every year millions of us start the New Year with a list of things that we’re determined to do. But often weeks and even months later, the results are predictably variable with almost 80% of resolutions failing to be being kept.

Many experts say the reasons behind this is because generally our resolutions focus on us trying to give something up – food, drink, watching too much TV, rather than starting something new. So instead of trying to reduce your social media use, it might be worth setting yourself the goal of reading 10 pages of a book whenever you are ready for a bit of downtime or distraction from your phone.

What are your plans?

Have you made any resolutions for your business this year - crazy or otherwise? Or did you plan to do something last year which didn’t happen, but you’re hoping it might this year? Alternatively, you might not have planned to do something in 2022 but did manage to achieve something although it was vastly different to what you intended. I’d love to hear about them, so feel free to contact me directly or share with me on social media.

I think it’s important to have a plan, otherwise how will you know where you’re going and more importantly how will you know when you’ve got there? Writing down goals and having timings and responsibilities attached to them will help to ensure transparency, accountability and of course growth. Remember, they could apply to the financial, marketing, sales or technology side of your business, or they could be focused on you as a business owner and relate more to training, skills, delegation and personal development.

Keep things realistic and relevant

Whatever you decide, it’s important to use the start of the year to reflect, refine and improve what you are doing, whether that’s a brand refresh, signing up for a course or the launch of a customer-centric magazine. For example, I’m hoping that in 2023, I can:

  1. Increase the size and quality of my personal network
  2. Continue to enhance the Pixooma website to provide additional content and an improved ranking
  3. Achieve a better work life balance
  4. Run more competitions to increase brand awareness
  5. Further optimise business processes and efficiencies
  6. Receive another 15 Google 5-star reviews
  7. Give something back to individuals, businesses and communities

My advice is instead of going all out on big resolutions which might not come to fruition, focus instead on simpler and smaller tasks over a longer period of time, which don’t require as much upheaval or change. This way you will be more invested in them which will increase their chances of success.

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