Your HR dept

Philip Leech had been looking for a local professional graphic designer to create a logo for his new company, Your HR Dept and found a guest blog from our creative director, Mark Coster on the website He was so impressed by it he got in touch to learn more and ask about how we create logo designs for our clients.

Our bespoke logo process

Over the years we’ve developed (and continue to improve) our comprehensive logo process, which we carefully guide every client through. These are the steps we take:

  1. We send you our logo questionnaire to get you thinking about your preferences and vision for your company. This helps us to better understand what would be needed because every logo project is different
  2. After a call with you to clarify any questions we have, we produce a bespoke, fixed-price proposal which details all the information you need and want
  3. On your acceptance of the proposal, we begin our creative process which involves a number of lateral thinking exercises to establish the key aspects of your company
  4. These exercises help us to then start sketching ideas and transferring the most promising ones to the computer
  5. Once the ideas have been developed fully they are shortlisted and each concept is professionally presented to you for you to review
  6. A period of amendment follows (and ALL amends are included in our fixed-price proposals) during which the preferred style is developed until it’s approved
  7. We then send you a wide range of colour variations and formats including the master vector file which are guaranteed to meet any future need. And of course, the entire process is backed by our 100% Satisfaction guarantee

A simple visual of conflict

During this process, the concept that really struck a chord with Philip was one which showed a line between the ‘H’ and ‘R’. Your HR Dept specialises in conflict management and resolution, and this line was intended to represent two conflicting parties being brought together, or an intervention in order to prevent further conflict. Contrary to popular belief, it’s not important for your logo to ‘say what you do’, but if it can have a ‘story’ or have an aspect that gives a hint such as this then that’s great. What’s key is that the logo ‘works’ whether you realise what it’s about or not.

Philip really loves how versatile his new corporate logo is, and how it’s helping him shape the look of his new venture. As part of the logo project we also created some business cards and social media headers, and we look forward to helping ‘Your HR Dept’ as it grows.

If you’d like to be guided through a bespoke process to get a professional logo for your business, then get in touch or fill out our logo questionnaire so we can discuss your needs with you. And if you liked this case study then sign up to our emails selecting ‘Putting you first: How we help our customers’ from the subject options, and we’ll send the next one straight to your inbox!


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