Plan for exhibition success

Part Four: Design

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So you have a clear exhibition strategy, realistic calculations about what you need and you have trusted suppliers? Now you can relax. Or can you?…

In our experience, it's not unusual for businesses to book an exhibition and then forget about it until much closer to the actual date. Inadequate planning or failing to consider what marketing materials will be needed is unlikely to lead to a successful show. Instead, they'll make decisions at the last minute which lead to mistakes and poor quality materials which in turn damages their brand.

This is the fourth in our five-part exhibition top-tips series and this time we talk about the importance of good design. Missed our previous posts? No problem, read parts one to three: strategy, being realistic and using the right suppliers.

Think about the design

Just being at the exhibition is not enough, you need to have a well-designed stand that draws prospects in and beautifully-designed, appropriate materials for them to take away.

We've seen all sorts of disasters that you really don't want to emulate:

A completely bare table and stand, with a lonely person standing behind it looking hopeful (and a bit sheepish), because they failed to get anything prepared in time.

A huge, beautiful and expensive stand, that was so chock full of buzzwords and jargon it made no sense and told you nothing of any use.

A stand that was so densely packed with information about the company, its staff, history and services the text was too small to read and it put people off.

A small space crammed so full of roller banners it looked like they were selling the things!

Just being at the exhibition is not enough, you need to have a well-designed stand that draws prospects in and beautifully-designed, appropriate materials for them to take away

Don't worry, we can help!

Clearly, as experienced graphic designers, we can help with the design of your exhibition materials, but our experience and our trusted suppliers mean we can offer so much more.

We provide bespoke, affordable pay-monthly packages that mean we can ensure everything is meticulously planned, professionally designed, on-brand, on-time and stress-free. 100% Guaranteed. Like to know more? Simply contact us today, or fill out our short questionnaire.

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